Description
Why Angus Beef?
Angus cattle are known for their significant muscle content and classed as higher quality produce compared to regular beef due to increased marbling (amount of intramuscular fat). Good marbling means fat is dispersed thinly and evenly throughout the meat, ensuring consistent texture, juiciness and flavour. Angus beef is also lower in saturated fat, rich in amino acids, vitamins and minerals and shrinks less during the cooking process.
65% Total Beef
Rich in essential amino acids, vitamins & minerals to support every day health and well-being.
Minimum 35% Freshly Prepared Angus Beef
NATURALLY OCCURRING COLLAGEN
- Naturally occurring collagen is found in freshly prepared ingredients
- This recipe contains 14% collagen, offering essential structural proteins that help maintain:
✓ Strong joints and mobility
✓ Healthy skin elasticity
✓ A glossy, nourished coat
✓ Long-term musculoskeletal support
Why Superfoods?
🥕 Carrot – Eye & Immune Health
Packed with beta-carotene, vitamin A, and antioxidants that support healthy vision, immune function, and overall cellular health.
🥬 Green Beans – Low-Calorie Nutrient Boost
Rich in fibre, vitamins C & K, Iron and essential minerals. Helps support digestion while contributing to a healthy weight.
🥦 Cauliflower – Gut & Detox Support
A natural source of fibre, B-vitamins, and phytonutrients that aid digestion, support metabolism, and contribute to a healthy immune system.
🍅 Tomato – Heart & Skin Support
Provides natural lycopene and antioxidants that promote heart health, skin condition, and overall vitality. A good Source of dietary fibre to help normalise the gastrointestinal transit time.
🥒 Courgette – Hydration & Digestive Comfort
Source of Vitamin B3 an important cofactor in carbohydrate, protein and fat metabolism. Moisture-rich and gentle on the stomach, courgette supports hydration, digestion, and healthy bowel movements.
Compostion
65% Beef (Freshly Prepared Angus Beef (35%), Dried Beef (25%), Beef Fat (5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Carrot, Green Beans, Cauliflower, Tomato, Courgette), Omega 3 Supplement, Minerals, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%)
*Each equivalent to 4% Fresh Ingredients
Kibble Size
- Our adult dog kibble has been optimised and designed to suit
all mouths. - A crunchy kibble texture.
- Triangular in shape
ANALYTICAL CONSTITUENTS
Phosphorus
|
Crude Protein |
38% | |
|
Crude Fat |
16% | |
|
Crude Fibre |
4% | |
|
Crude Ash |
6.5% | |
|
Moisture |
8% | |
|
NFE |
27.5% | |
|
Metabolisable Energy |
382 kcal/100g | |
|
Omega 6 |
1.2% | |
|
Omega 3 |
0.7% | |
|
Calcium |
1.1% | |
|
Phosphorus |
0.9% |
NUTRITIONAL ADDITIVES PER KG:
VITAMINS: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU
TRACE ELEMENTS: Zinc (Zinc Sulphate Monohydrate) 153 mg, Iron (Iron (II) Sulphate Monohydrate) 48 mg, Manganese (Manganous Sulphate Monohydrate) 34 mg, Copper (Copper (II) Sulphate Pentahydrate) 14 mg, Iodine (Calcium Iodate Anhydrous & Potassium Iodide) 1.7 mg, Selenium (Sodium Selenite) 0.38 mg
FEEDING GUIDE*
* All dogs are different and the guidelines should be adapted to take into account breed, age, temperament and activity level of the individual dog. When changing foods please introduce gradually over a period of two weeks. Always ensure fresh, clean water is available.
| Weight of Dog (kg) | Grams per day (g) Adult Dog |
|---|---|
| 1-5kg | 25-80g |
| 5-10kg | 80-140g |
| 10-20kg | 140-230g |
| 20-30kg | 230-315g |
| 30-40kg | 315-390g |
| 40kg+ | 390g+ |













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