Description
Why British Free-Range Chicken?
Free-range poultry generally have a higher protein content than commercially raised chickens. Happier, healthier chickens are thought to produce tastier meat due to lower cortisol (stress) levels which may toughen up meat. Chicken is a lean protein source, rich in essential amino acids and a good source of vitamins and minerals including B vitamins & iron to help overall health & well-being.
65% Total Chicken
Higher meat content = higher nutritional value and better results for your dog.
Rich in essential amino acids, vitamins & minerals to support every day health and well-being.
Minimum 35% Freshly British Free-Range Chicken
NATURALLY OCCURRING COLLAGEN
- Naturally occurring collagen is found in freshly prepared ingredients
- This recipe contains 6% collagen, offering essential structural proteins that help maintain:
✓ Strong joints and mobility
✓ Healthy skin elasticity
✓ A glossy, nourished coat
✓ Long-term musculoskeletal support
Why Superfoods?
🫚 Ginger – Digestive Comfort & Anti-Inflammatory Support
Ginger helps soothe the digestive system, supports healthy gut function and provides natural anti-inflammatory compounds that can benefit joints and overall wellbeing. Also a great source of Potassium which helps with nerve and muscle function.
🍎 Pomegranate – Immune & Cellular Health
Rich in antioxidants and polyphenols, a great source of Vitamin C which has an essential role in collagen synthesis important to help
maintain healthy bones. Pomegranate helps support immune function, neutralise free radicals, and promote long-term cellular health.
🥬 Kale – Vitamin-Rich Supergreen
Loaded with vitamins A, K, and C, plus essential minerals and antioxidants. Kale supports immune strength, bone health, healthy skin and coat condition and eye health.
🌿 Artichoke – Gut, Liver & Digestive Balance
A natural source of fibre and prebiotic compounds, artichoke supports healthy digestion, balanced gut bacteria, and liver function—promoting a cleaner, more efficient digestive system. Is also a source of Vitamin B3 which is an important cofactor in carbohydrate, protein and fat metabolism.
🫐 Blueberry – Brain, Heart & Immune Support
Blueberries are one of nature’s most powerful antioxidant fruits. They help support brain health, cardiovascular wellbeing, and immune protection while contributing to healthy ageing.
Compostion
65% Chicken (Freshly Prepared British Free Range Chicken (35%), Dried Chicken (22%), Chicken Fat (6%), Chicken Gravy (2%)), Sweet
Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Ginger, Pomegranate, Kale, Artichoke, Blueberry), Omega 3 Supplement, Minerals, Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%)
*Each equivalent to 4% Fresh Ingredients
Kibble Size
- Our adult dog kibble has been optimised and designed to suit
all mouths. - A crunchy kibble texture.
- Triangular in shape
ANALYTICAL CONSTITUENTS
|
Crude Protein |
32% | |
|
Crude Fat |
14% | |
|
Crude Fibre |
3% | |
|
Crude Ash |
8.5% | |
|
Moisture |
8% | |
|
NFE |
34.5% | |
|
Metabolisable Energy |
372 kcal/100g | |
|
Omega 6 |
4% | |
|
Omega 3 |
0.6% | |
|
Calcium |
1.3% | |
|
Phosphorus |
1.1% |
NUTRITIONAL ADDITIVES PER KG:
VITAMINS: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU;
TRACE ELEMENTS: Zinc (Zinc Sulphate Monohydrate) 48 mg, Iron (Iron (II) Sulphate Monohydrate) 48 mg, Manganese (Manganous Sulphate Monohydrate) 34 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg Selenium (Sodium Selenite) 0.29 mg
FEEDING GUIDE*
* All dogs are different and the guidelines should be adapted to take into account breed, age, temperament and activity level of the individual dog. When changing foods please introduce gradually over a period of two weeks. Always ensure fresh, clean water is available.
| Weight of Dog (kg) | Grams per day (g) Adult Dog |
|---|---|
| 1-5kg | 25-85g |
| 5-10kg | 85-140g |
| 10-20kg | 140-240g |
| 20-30kg | 240-325g |
| 30-40kg | 325-400g |
| 40kg+ | 400g+ |














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